So, that’s week one of my summer Internship done – and, it’s been a busy week!
Situated at the end of Oxford Street and the opening to Hyde Park makes The River Group the perfect location for my first internship in London.
When I arrived at their offices, I was met by ads manager Mel who took me through the day to day running of the company, along with an introduction to the majority of the staff. I was lucky to be given one to one meetings with the Ads managers of the top magazines in the business and given an overview of their role within the company.
Once I was settled into the intern desk I was asked to undertake a product list check for an upcoming photoshoot, giving me an insight into the work and preparation that takes place in order to organise the images you flick through as you read magazines. Once completed, I was asked to carry out a research project for an upcoming celebrity interview – unfortunately top secret!
Further into the week I joined the publishing team at River to undertake research tasks for their magazines. Initially, I carried out an important and influential social media audit research task for a client, along with research on their own social media. In conjunction with this, I carried out a research task on the magazine’s own competitors.
Later in the week I was offered to write Rivers’ very own Press release for an exciting announcement to be published very soon! To accompany this I drafted a number of social media posts for the relevant magazine to be published at the same time as the announcement. Little did I know how much effort went into one announcement! It truly reveals how River’s dedication to the finer details makes it the successful business it really is.
Along with the exciting tasks I’ve been able to shadow and carry out, I was lucky enough to be present for Friday Fizz – drinks and snacks in River’s cute and cosy garden, giving its employees half an hour to wind down at the end of the month.
Please feel free to follow my work experience as I blog about my second week at the River Group!