As you will undoubtedly have noticed, this week has involved the two day long Fresh Fair, more commonly known as Fresher’s Fair! It is the best way to browse all of the societies Leicester has to offer, meet the members and pick up ALL the flyers and freebies! Last year I wrote a blog on 7 things to do post-Fresh Fair, in which I gave some advice for Fair goers. This year, I would like to give some advice based on my 3-time experience organising and running the Environmental Action Society stall myself! Whilst it may be too late for this October Fresher’s Fair, Re-fresher’s Fair is coming up in January so I hope it will help towards that. So without further ado, here are 10 tips for running a Fresher’s Fair stall (that you don’t get from the committee guides).
1. Make it eyecatching – stick to a colour scheme relevant to your society, and make all your materials that colour so you stand out from a distance!
2. Make it clear – Make sure the name of your society is very clear and obvious on your stall, whether that be a big banner or cut out letters or poster. I’m sure you know yourself there is nothing more awkward than looking all over a stall wondering what it’s meant to be advertising.
3. Freebies – Everyone loves freebies, and that will encourage people to come over to your stall and find out more about your wonderful society. Try to make your freebies relevant to your society, for example we had fresh local Fruit and Veg to symbolise the environmental importance of local farming and zero packaging for carbon emissions. Whilst freebies can cost a lot, they are an investment for your society because they will pay themselves back in memberships.
4. Mingle with other societies – The Fair is the perfect opportunity to make contacts in other societies, because everyone is in high spirits and keen to advertise and grow their society. Later on you might be able to collaborate with these societies, for example putting on a joint fundraising event! Last year we put on a joint Fun Run for Ocean wildlife charities Surfer’s Against Sewage, Marine Conservation Society and Global Ocean. And all because we got talking to the Diving Society, Surfing Society, Wildlife Society and Zoology Society at Fresher’s Fair!
5. Social media social media social media – Tweet it, Snap it, put it on Facebook, post it on as many Fresher’s pages as you can find, and tell people exactly where to find your stall!
6. Make a rota for your stall helpers – it’s tough being on a stall for 6 hours straight, so break it down into 1-2 hour shifts if you can, with about 2 -3 people on at one time. That way everyone will be refreshed and still have lots of energy. Although some societies do it every year, it’s ridiculous to overcrowd your stall with helpers because it will make your stall hard to physically reach as well as intimidate potential new members.
7. Befriend the DJ(s) – chat to them and give them lots of freebies, and they will promote your society on the microphone several times throughout the day, giving the exact location of your stall for people to find!
I hope these tips will be useful at future Fresher’s Fair events. It is really fun being behind the stall, as much as it is looking around! And I can’t wait to meet our new members 🙂