Advertising Culture

In the words of Bilbo Baggins who said, “I feel thin, sort of stretched, like butter scraped over too much bread. I need a holiday. A very long holiday” (J.R.R Tolkien, 1954). I couldn’t have said it any better than good old Bilbo Baggins. As the end of my degree draws near, I feel more and more stretched for time. A day seems to pass in an hour and no schedule can seem to fit all I have to do, even if I forego sleep completely. But strangely enough, I’m here and in good spirits, excited for a new topic to discover, perhaps the lack of sleep has caused insanity to set in.
On another note, I’ve recently been going over Leicester’s material on advertising and I realized that although society appears to judge advertisements for its indiscriminate stereotyping, really it is society that is responsible for that stereotyping. Advertisements are responsible for appealing to the culture and beliefs of a society so that they can relate to the advertisement. So really and truly advertisement are created based on the culture they are aimed at and reflect the society on a whole. For example, the Swiffer Wet Jet advertisements commonly shows a woman using the product for cleaning. Although this may in fact contribute to the stereotype of women being responsible for the household duties, if the culture that these advertisements were aimed at did not see women as responsible for household duties advertisers would not create advertisements that reflected this.


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Nikita Y

About Nikita Y

Nikita has now graduated from the University of Leicester. Hi, I’m Nikita from the sweet twin islands of Trinidad and Tobago. I am a Postgraduate student in Mass Communications by Distance Learning. I plan to get into the communications and advertising industry as I have a passion for it. I also love writing so I look forward to sharing my experiences with you.

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